Search Engine Optimization
Search engine optimization (SEO) is the process of improving
the quality and quantity of website traffic to a website or a web page from
search engines. SEO targets unpaid traffic (known as "natural" or "organic"
results) rather than direct traffic or paid traffic. Unpaid traffic may
originate from different kinds of searches, including image search, video
search, academic search, news search, and industry-specific vertical search
engines.